Guides/CRM

How to stay compliant when you market your business

Marketing compliance covers legal guidelines including TCPA, CAN-SPAM, FCC AI voice regulations, and FTC review disclosure rules.

6 of 7 · 12 steps

Violations carry severe financial penalties—up to $1,500 per unauthorized call or text under TCPA—making compliance an essential operational priority.

What you need
  • TCPA compliant consent language on all lead forms
  • A2P 10DLC brand and campaign registration
  • Automated Do Not Call (DNC) and STOP suppression lists
Step by step
  1. 1

    Add TCPA consent checkboxes to all web forms

    Require explicit consent language for SMS/phone outreach before forms can be submitted.

  2. 2

    Complete A2P 10DLC business registration

    Register your EIN, brand details, and message templates with carrier registries.

  3. 3

    Respect national and state Do Not Call (DNC) lists

    Scrub outbound calling lists against federal and state DNC registries before making phone calls.

  4. 4

    Honor STOP and opt-out requests instantly

    Ensure your messaging system automatically suppresses any contact who replies STOP, END, or CANCEL.

  5. 5

    Comply with FCC AI voice disclosure rules

    Clearly state at the start of a call or upon inquiry that the caller is speaking with an AI assistant.

  6. 6

    Never use AI voice for cold unconsented outbound calls

    Restrict AI voice strictly to inbound callers or leads who explicitly requested contact.

  7. 7

    Include physical address in marketing emails

    Ensure every email newsletter displays your valid business physical address and unsubscribe link.

  8. 8

    Follow FTC guidelines for customer reviews

    Do not offer financial incentives for positive reviews and never post fake artificial reviews.

  9. 9

    Adhere to strict state quiet hours for texting

    Do not send automated SMS messages before 8 AM or after 8 PM in the customer's local time zone.

  10. 10

    Maintain detailed consent records and logs

    Store timestamped opt-in records with IP addresses and exact form submission language.

  11. 11

    Obtain proper licenses for healthcare/financial marketing

    Ensure state trade licenses and regulatory disclosures appear where legally required.

  12. 12

    Audit compliance procedures quarterly

    Regularly test form consent, suppression lists, and SMS workflows to ensure ongoing adherence.

What to avoid
  • Cold-calling or texting purchased lists without documented consent
  • Failing to process opt-out requests immediately
  • Pretending AI assistants are real human reps
Common questions
What is the penalty for TCPA violations?

Fines range from $500 up to $1,500 per willful violation per text or phone call.

How RiverX handles this

RiverX builds TCPA-compliant forms, A2P 10DLC carrier registrations, and automated DNC/STOP suppression directly into your setup.

Call Demo: 661‑561‑6461See pricing & plans
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