How your Rainmaker pipeline works

PlanRainmaker
Time3 minute read
Who does itYou
Short answer

Every lead moves through a set of stages, and each stage has its own follow up. Leads that don't respond keep getting worked, and every path leads to the same place: a booked appointment. Your team watches one column, Appointment Set.

The stages

StageWhat it meansWhat happens there
NewA lead just came inFast first contact by text, email, and AI call
UnresponsiveNo reply yetMore attempts across channels and times of day
Follow UpThey replied but haven't bookedRegular check ins that ask for the appointment
Long Term NurtureNot ready yetLighter follow up over weeks or months, so you're the one they call when they're ready
Active ConversationThe lead is talking right nowThe AI handles the back and forth and works toward booking
Appointment SetBookedThe appointment is on your team's calendar with the details
Missed AppointmentThey didn't showFollow up works to get them rebooked

Your stages are set up with you during setup, so your names may be different. These are the most common.

What your team does

  • Work the Appointment Set column
  • Update lead statuses in your CRM. Status changes are what start and stop RiverX. See /how-to/riverx/connect-your-crm.
  • Jump into any conversation in your CRM when you want to take over

Good to know

  • A lead that replies moves out of the automatic sequence and into a live AI conversation.
  • Follow up stops when a lead books, opts out, or reaches a stop status in your CRM.
Need a hand?

Our team handles setup and changes for every plan. Call (661) 491-7391, 8 AM to 5 PM Pacific. We usually respond the same day.

Not a RiverX customer yet?

Next in RainmakerHow follow up sequences work
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